Super Bowl XLI - Chevy’s Ads

I don’t know about you but we kinda find both these commercials, well, put it this way, totally lame… The first one you see above is called “Car Wash” and it was actually created by a student named Katelyn Crabb who won a contest organized by GM which involved video entries submitted by 820 teams from 230 schools. The second video, dubbed “Ain’t we got love” features a pack of stars who sing their love for Chevy products. Go figure… - Continued: Click “Read More…” below to see the second vid and GM's press-release -Via: Autoblog.com

GM PRESS RELEASE– During Super Bowl XLI, Chevrolet debuted the winning ad from the Chevy Super Bowl College Ad Challenge on network television. The ad was the original concept of Katelyn (Katie) Crabb of North Prairie, WI. Chevy was the first to announce their competition last fall for a consumer-generated ad for the Super Bowl. The competition focused on college students and asked that their ad concept focus on one of Chevy’s cars and crossovers targeted to the youth market, the Aveo, Cobalt, HHR, or Equinox. The winning ad concept was selected after students from across the country submitted their ideas to Chevrolet last fall.

“Chevy wanted to learn what resonates with the younger buyer, and this competition gave us an opportunity to do that. We were able to engage in creative dialogue with them about our brand and teach them about the real-world of advertising. The resulting ad is so much fun!” said Kim Kosak, Chevrolet General Director, Chevrolet Advertising and Sales Promotion.

“It was great to have this opportunity. I was so excited that I got to be on the set when the ad for the HHR was filmed – the car and the set were really cool,” said Katie Crabb – winner of the ad challenge. "I really enjoyed it all - meeting the other finalists, learning about the production process from Chevy - from music selection to editing – it was all fascinating. And now to see the final ad on TV – it’s been an amazing experience,” she said.

The 30 second spot was directed by Bryan Buckley, of Hungry Man Productions, and was produced by Chevrolet and Campbell-Ewald, their lead advertising agency.

Katie came up with the idea for the ad as part of a class project through University of Wisconsin at Milwaukee. Her faculty advisor, Jessica McBride notified Katie that she was a finalist and would be going to Detroit for an all-expense paid trip in late October. During the trip, Katie was able to learn and experience first hand the advertising world. She and the other four finalist teams spent time learning about the cars and crossovers, and refining their concepts, before presenting them to the executives from Chevrolet and Campbell-Ewald.

“Chevrolet is thrilled we were able to help students realize their dreams of participating in real-world advertising. It was great to work with Katie on this ad. Katie’s a smart girl; she understood the importance of the idea and ran with it. She made a great presentation to us in Detroit. And everyone at Chevy has really enjoyed working with Katie on this commercial. We commend all of the students on their creative ideas, and thank them for participating,” said Kosak.

Chevy continued to engage students throughout the process, posting interviews with students about the ad challenge, supplemental materials from students and other information on the www.chevycollegead.com website. In January, www.cbs.com/chevy started running reality webisodes about the five finalist teams, and CBS The Early Show showed video mockups for a number of ad concepts that were submitted. Katie was named as the winner during CBS’ “Super Bowl’s Greatest Commercials 2007” on Friday, February 2, 2007.

Technorati: Super+Bowl, Ads, Commercials, TV, Chevrolet, Youtube, Video, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007

Detroit Show - GM Style event "Cars & Stars"

Just before NAIAS opens its doors for the world to see on Sunday, we can all watch a gathering of “stars and cars” hosted by ABC’s Jimmy Kimmel. Ok, ya, woohoo, celebrities! What we really care about is the fact that they’ll be paired with 17 GM vehicles including the first time showing of the Chevrolet Camaro Cabrio Concept. If you’re interested, (but we aren’t because the Chinese food is here) below is the list of stars that will be present. -Continued: Click “Read More…” below

• Carmen Electra - Actress known for "Baywatch" and "Scary Movie"
• Mario Lopez - “Dancing with the Stars” favorite
• Cheryl Hines – Emmy-nominated actress from HBO’s hit comedy “Curb Your Enthusiasm”
• Jennifer Hudson - "American Idol” favorite and film star in “Dreamgirls”
• Christian Slater - Film and television star
• Vivica A. Fox – Star of numerous films and television series, including the most recent edition of “Dancing With The Stars”
• Petra Nemcova – One of the world’s top supermodels and a regular in the Sports Illustrated swimsuit issues
• Danny Masterson – Best-known for his role on “That 70’s Show,” Masterson will be the evening’s guest DJ
• Kristen Bell – Detroit native and star of the CW television network’s “Veronica Mars”
• Nick Cannon – Rapper, writer, comedian, film star and MTV mainstay
• CariDee – Winner CW network’s “ America’s Next Top Model”
• Laird Hamilton - World-famous surfer
• Minka Kelly – Actress from NBC television drama "Friday Night Lights"
• Rosie Perez – Academy Award-nominated actress
• Gabrielle Reese – Former professional volleyball player and supermodel
• Ashley Scott – Actress from the CBS television network’s “ Jericho”
• Rachel Zoe – This “stylist to the stars” will prep all the celebrities at GM Style.

Posted by: Dani

Technorati: GM, GM+Style, Video, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images, Detroit+Motor+Show, NAIAS

Drop-top gorgeous – Chevrolet Camaro Cabrio official pics

Embargo what? Oh, just read what we wrote earlier this morning so we can continue with what really matters to car enthusiasts like ourselves. Ok, maybe Dani’s prayers for a T-Top Camaro weren’t answered but by God, this is one hell of a beauty.-Continued: Click “Read More…” below

Painted in a super-sexy deep orange colour with retro black stripes, the cabrio version of last years Camaro Concept is expected to find its way to production shortly after its coupe sibling is introduced to the market in 2009. Apart from the absence of a metallic roof, there’s no other significant differentiation between the Camaro Coupe Concept and Cabrio. We’ll have more on Chevy’s gorgeous Camaro Cabrio when GM unveils it… officially on Saturday prior to its Detroit Show debut. Pics Via: Although you can find them in the whole damn net, we'll play fair and give credit to Autoblog.com

Technorati: Chevrolet+Camaro+Cabrio, concept, autos, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images, Detroit+Motor+Show, NAIAS

Never Mind the Mullets, Here Comes the Camaro

As stupid as it may seem, we couldn’t stop laughing with this Camaro-Mullet lover’s parody. It was made in memory of the last generation Camaro’s and Firebird’s, featuring a pack of mullet wearing, camaro driving, breast fondling, Texans. Instead of presenting a cabrio version of the Camaro concept in Detroit, maybe GM should consider presenting a T-Top version and bring back the “business in the front, and party in the back” hair-do.

Posted by Dani

Technorati: Chevrolet+Camaro, Youtube, Video, parody, autos, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs

Transformers Movie Trailer – Extended Japanese version

I don’t know why but fact is that the boyz over at Japan are getting a few extra scenes of the new Transformer Movie Trailer that came out worldwide a few weeks ago. Not that anybody is interested but they also get the chance to see Michael Bay and Steven Spielberg chanting a few Japanese words. Via:Jalopnik

Technorati: Transformers, Autobots, Decepticons, Optimus+Prime, Chevrolet+Camaro, Bumblebee, Youtube, video, Movie+Trailer, Entertainment, Cinema, Autos, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007, pictures, images